From Idea to Asset: Turning a Business Name into a Protectable Brand
Every great business starts with an idea, but the businesses that last are the ones that turn ideas into assets.
One of the most...
University IP Licensing in 2026: Best Practices and Emerging Considerations from the AUTM Annual Meeting
The landscape of university intellectual property licensing continues to evolve at a rapid pace. The 2026 AUTM Annual Meeting in Seattle...
Copyright or Trade Secret? How Software Companies Should Decide What to Protect—and How
For software companies, protecting intellectual property is not just a legal issue—it’s a business decision. One question comes up...
Trademark Watch Services in Practice: Turning Alerts into Informed Decisions
Trademark watch services play a critical role in modern brand protection strategies. Their purpose is not merely to identify similar...
More Than a Mascot: Why University Brands Need Serious Protection
In the modern higher‑education landscape, a university’s brand is more than a logo or a mascot, it’s a vital asset that shapes...
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