Nominative Fair Use: The Dos and Don’ts for Using Someone Else’s Trademark
Using another company’s trademark is often risky, but not always prohibited. In many situations, U.S. trademark law allows what’s known...
When Brands Enter the Story: Navigating Product Placement and Branding Risks
Product placement has expanded far beyond a logo casually visible on screen. Today, branded products and trademarks appear across...
Font Licensing: A Hidden Risk in Brand Development
Fonts are often treated as a design detail, but they are licensed software and improper use can create real legal and financial risk for...
When Food Regulation Changes, IP Strategy Must Change Too
The past year has brought a seismic shift in how the federal government, and states, regulate what goes into our food and how it is...
From Idea to Asset: Turning a Business Name into a Protectable Brand
Every great business starts with an idea, but the businesses that last are the ones that turn ideas into assets.
One of the most...
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